Top 5 Reference Apps in Belgium in Q2 2023: Unified Platform Performance

In the second quarter of 2023, Belgium's top 5 reference apps showcased diverse trends in downloads, revenue, and active users. Here's a closer look at the performance metrics of Google Translate, DeepL: translate & write, Merlin Bird ID by Cornell Lab, Recycle!, and Picture Bird: Sound identifier.

Google Translate saw a consistent pattern in weekly downloads, with numbers ranging from 7.2K to 8.8K. The highest downloads were observed in the week of June 5, peaking at 8.8K. Weekly active users demonstrated a generally stable trend, fluctuating between 415K and 482K. The peak active user count was in mid-June, reaching 482K.

DeepL: translate & write experienced a varied download trend, with a notable increase in early May, reaching 5.3K downloads. Weekly active users showed a steady increase, starting at 40.9K in late March and peaking at 45.7K in early May.

Merlin Bird ID by Cornell Lab exhibited significant growth in weekly downloads, particularly in mid-April with 6.7K downloads. Active users also saw a continuous rise, starting from 3.2K in late March and reaching 13.3K by mid-June.

Recycle! maintained a relatively stable download rate, with weekly downloads hovering between 2.4K and 3.4K. The app's active users remained consistent, with figures ranging from 41.8K to 45.5K throughout the quarter.

Picture Bird: Sound identifier showed a steady increase in weekly revenue, peaking at approximately $2K in mid-June. Weekly downloads peaked in late June at 1.9K, while active users grew from 1.2K in late March to 2.7K by the end of June.

For more detailed insights and data on app performance, visit Sensor Tower.